Privacy Policy

Lil Bunny Kids Privacy Statement

LIL BUNNY KIDS recognizes that privacy is a fundamental human right and further recognizes the importance of privacy, security and data protection to our customers and partners worldwide. As a global organization, with legal entities, business processes, management structures, and technical systems that cross international borders, we strive to provide protections across all of our operations that exceed legal minimums and to deploy consistent, rigorous policies and procedures.

This Privacy Statement informs you of our privacy practices and of the choices you can make and rights you can exercise in relation to your personal data, including information that may be collected from your online activity, use of devices, and interactions you have with LIL BUNNY KIDS offline, such as when you engage with our customer support representatives. This Privacy Statement applies to all LIL BUNNY KIDS companies as well as LIL BUNNY KIDS-owned websites, domains, services (including device management), applications, subscriptions (e.g. Instant Ink) and products, and those of our subsidiaries (collectively “LIL BUNNY KIDS Services”).

This Privacy Statement does not apply to any personal data we process on behalf of our business customers when we provide services. The contracts we have with our business customers control how we process your persona data in this context. If you are a customer, employee or contractor of one LIL BUNNY KIDS’s business customers and have questions about your personal data we recommend that you contact LIL BUNNY KIDS’s business customer in the first instance and, if needed, will provide assistance to them in responding your questions.

We have an accountability-based program and are committed to the following principles, which are based on internationally-recognized frameworks and principles of privacy and data protection:

LAWFULNESS, FAIRNESS & TRANSPARENCY

We process personal data in accordance with law and with transparency and fairness to you. Our data processing activities are conducted: 1) with your consent; 2) in order to fulfill our obligations to you; 3) for the legitimate purposes of operating our business, advancing innovation and providing a seamless customer experience; or 4) otherwise in accordance with law.

NOTICE & CHOICE OF DATA USE

We are transparent and provide clear notice and choice to you about the types of personal data collected and the purposes for which it is collected and processed. We will not use personal data for purposes that are incompatible with these Principles, our Privacy Statement or specific notices associated with LIL BUNNY KIDS Services.

DATA ACCESS

We provide you with reasonable access along with the ability to review, correct, amend or delete the personal data you have shared with us.

DATA INTEGRITY & PURPOSE LIMITATION

We only use personal data for the purposes described at the time of collection or for additional compatible purposes in accordance with law. We take reasonable steps to ensure that personal data is accurate, complete and current and we only collect personal data which is relevant and limited to what is necessary for the purposes for which it is collected. We will keep personal data for no longer than is necessary for the purposes for which it was collected and then we will securely delete or destroy it.

DATA SECURITY

To protect personal data against unauthorized use or disclosure we implement strong information security controls in our own operations and offer market-leading products and solutions with high levels of data security protection.

ACCOUNTABILITY FOR ONWARD TRANSFER

We acknowledge our potential liability for transfers of personal data among LIL BUNNY KIDS entities or to third parties. Personal data will only be shared when third parties are obligated by contract to provide equivalent levels of protection.

RECOURSE, OVERSIGHT & ENFORCEMENT

We are committed to resolving any concerns regarding your personal data. We voluntarily participate in several international privacy programs that provide recourse to individuals if they feel LIL BUNNY KIDS has not adequately respected their rights.

How we use data

We collect and use personal data to manage your relationship with LIL BUNNY KIDS and LIL BUNNY KIDS Service and better serve you when you are using LIL BUNNY KIDS Services by personalizing and improving your experience. We use and otherwise process your data for the following business purposes:

Customer Service

Providing you with a seamless customer experience by maintaining accurate contact and registration data, delivering comprehensive customer support, through a number of mediums including online message and chat centers, communicating with you about offering products, services, subscriptions and features that may interest you and enabling you to participate in contests, outbound satisfaction calls and surveys, customer incentives, benefits, and loyalty rewards. We also use your data to deliver a tailored experience, personalize the LIL BUNNY KIDS Services and communications you receive and create recommendations based your use of LIL BUNNY KIDS Services.

Transaction Support

Assisting you in completing transactions and orders of our products or services, administering your account, processing payments, arranging shipments and deliveries and facilitating repairs and returns.

Product Support & Improvement

Communicating with you to inform you or make you aware of non-transactional product features not addressed through Customer Service or Administrative Communications. Improving the performance and operation of our products, solutions, services and support, including warranty support and timely firmware and software updates and alerts to ensure the continued operation of the device or service.

Security

Maintaining the integrity and security of our websites, products, features and services and preventing and detecting security threats, fraud or other criminal or malicious activity that might compromise your information. When you interact with us, we will also take reasonable steps to verify your identity, such as requiring a password and user ID, before granting access to your personal data. We may also maintain additional security measures, such as CCTV, to safeguard our physical locations.

BUSINESS OPERATIONS

Conducting ordinary business operations, verifying your identity, making credit decisions if you apply for credit, conducting business research, analytics, planning and strategy, corporate reporting and management, sales related activities, staff training and quality assurance purposes (which may include monitoring or recording calls to our customer support) and outreach.

RESEARCH & INNOVATION

Innovating new and existing new products, features and services using research and development tools and incorporating data analysis activities.

MARKETING AND ADVERTISING

Providing personalized promotional offers (in accordance with your Privacy Preferences)) on LIL BUNNY KIDS Services through e-mail, SMS/text-messages, in application marketing and third party platforms and other selected partner websites (for example, you might see an advertisement for a product on a partner site that you have recently viewed on an LIL BUNNY KIDS site). In accordance with your stated communication preferences, we may also share some of your information with selected partners, marketing service providers and digital marketing networks to present advertisements that might interest you in other sites or mobile applications.

COMPLIANCE WITH LAW

Compliance with applicable laws, regulations, court orders, government and law enforcement requests, to operate our services and products properly and to protect ourselves, our users and our customers and to solve any customer disputes. Information collected may also be used to investigate security incidents and potential breaches of personal information, notify individuals and third parties of the breach and to prepare to defend lawsuits.

ARTIFICIAL INTELLIGENCE / MACHINE LEARNING

As user interfaces become more complex and personalized, LIL BUNNY KIDS may use data to allow devices to better tailor services towards a customer in terms of the way information or tasks are presented. For example, using body and biometric data (with your consent) to enhance customer experience and services around our products and services, such as device security and virtual reality applications.

SERVICE DELIVERY

Where automatic data collection is strictly necessary for providing LIL BUNNY KIDS Services or delivering a product that you have requested. Without the collection of telemetry (such as Printer Usage Data) and personal data we cannot provide certain services of functionality we have agreed to provide to the customer. In addition, we may use automatic data collection to support and improve LIL BUNNY KIDS Services and support business operations relating to LIL BUNNY KIDS Services.

ACCOUNT MANAGEMENT

When using our products and services, including our online stores, you may create sign in credentials or an account with LIL BUNNY KIDS. When you create these credentials with your e-mail address and password, a unique identifier is created that allows you to use the same credentials for all our services. Depending on the services you are engaged with, the information associated with your credentials or account may also include delivery address, payment card information and history, details of purchased and connected devices, device and connection settings, device service usage data, as well as your preferences for recommendations and offers from LIL BUNNY KIDS.

What data we collect

Personal data is any information that personally identifies you or from which you could be identified either directly or indirectly. We may collect your personal data through your use of LIL BUNNY KIDS Services or during interactions with LIL BUNNY KIDS representatives.

The categories of personal data we collect from you depends on the nature of your interaction with us or on the LIL BUNNY KIDS Services you use, but may include the following:

INFORMATION COLLECTED ABOUT YOU

Contact Data – We may collect personal and/or business contact information including your first name, last name, mailing address, telephone number, fax number, email address and other similar data and identifiers.
Payment Data – We collect information necessary for processing payments and preventing fraud, including credit/debit card numbers, security code numbers and other related billing information.
Account Data – We collect information such as how you purchased or signed up for LIL BUNNY KIDS Services, your transaction, billing and support history, the LIL BUNNY KIDS Services you use and anything else relating to the account you create.
Location Data – We collect geolocation data when you enable location-based services or when you choose to provide location-related information during product registration or when interacting with our website.
Security Credentials Data– We collect user IDs, passwords, password hints, and similar security information required for authentication and access to LIL BUNNY KIDS accounts.
Demographic Data – We collect, or obtain from third parties, certain demographic data including, for example, country, gender, age, preferred language, and general interest data.
Preferences – We collect information about your preferences and interests as they relate to LIL BUNNY KIDS Services (both when you tell us what they are or when we deduce them from what we know about you) and how you prefer to receive communications from us.
Social Media Data – We may provide social media features that enable you to share information with your social networks and to interact with us on various social media sites. Your use of these features may result in the collection or sharing of information about you, depending on the feature. We encourage you to review the privacy policies and settings on the social media sites you use to make sure you understand the information that is collected, used, and shared by those sites.
Body and biometric Data – When you use our products, you might provide us with information about your body, such as your height or weight, or gait to create personalized objects with our 3D Print technology. With your permission, some of our products may collect biometric information (such as a fingerprint) to perform functions on the device.
Other Unique Identifying Information – Examples of other unique information that we collect from you include product serial numbers, information you provide when you interact in-person, online or by phone or mail with our services centers, help desks or other customer support channels, your written, voice or video responses to customer surveys or contests or additional information you have provided to us to facilitate delivery of LIL BUNNY KIDS Services and to respond to your inquiries. If you apply for instant credit, we may ask you to provide additional personal data such as salary, government-issued identification number, banking/financial account information, and other information (for example from credit reporting agencies) for authentication purposes and to verify credit worthiness
Specific LIL BUNNY KIDS-Service Data Collection – Select LIL BUNNY KIDS Services, such as LIL BUNNY KIDS Gaming and Immersive Applications may collect additional types of data to enable functionality and specialized features.

INFORMATION AUTOMATICALLY COLLECTED

Printer Usage Data – We collect Printer usage data such as pages printed, print mode, media used, ink or toner cartridge type (in particular, whether non-original cartridges, or cartridges with a non-LIL BUNNY KIDS chip or electronic circuitry are used), file type printed (.pdf, .jpg, etc.), application used for printing (Word, Excel, Adobe Photoshop, etc.), file size, time stamp, and usage and status of other printer supplies. We do not scan or collect the content of any file or information that might be displayed by an application.
Device Data – We collect information about your computer, printer and/or device such as operating system, firmware, amount of memory, region, language, time zone, model number, first start date, age of device, device manufacture date, browser version, device manufacturer, connection port, warranty status, unique device identifiers, advertising identifiers and additional technical information that varies by product.
Application Data – We collect information related to LIL BUNNY KIDS applications such as location, language, software versions, data sharing choices and update details. In cases where we incorporate technologies from third parties, data may be shared between the third party and LIL BUNNY KIDS and appropriate notice will provided at the application level.
Performance Data – We collect information regarding the performance of individual device hardware components, firmware, software and applications. Examples of the data we collect include information relating to memory and processor performance, environmental conditions and systems failures, printing events, features, and alerts used such as “Low on Ink” warnings, use of photo cards, fax, scan, embedded web server, and additional technical information that varies by device.
Website Browsing Data – We collect information about your visits to and your activity on our LIL BUNNY KIDS websites, applications or websites “powered by” another company on our behalf including the content (and any ads) that you view and interact with, the address of the website from which you arrived and other clickstream behavior (such as the pages you view, the links you click or which items you've added to your shopping basket). Some of this information is collected using cookies, web beacons embedded web links and similar technologies.
Anonymous or Aggregated Data – We collect anonymous answers to surveys or anonymous and aggregated information about how our LIL BUNNY KIDS Services are used. In certain cases, we apply a process of de-identification or pseudonymisation to your data to make it reasonably unlikely to identify you through the use of that data with available technology.

Please note: Some web browsers incorporate “Do Not Track” features. Currently, no industry standard exists for handling “Do Not Track” requests, therefore at this time, our websites may not respond to “Do Not Track” requests or headers from these browsers.

INFORMATION FROM THIRD-PARTY SOURCES

We collect data from the following third parties:

Data brokers, social media networks and advertising networks – Commercially-available data such as name, address, email address, preferences, interests, and certain demographic data. For example, personal data may be collected when you access our applications through social media logins (i.e., logging in to our applications using your Facebook or other social media credentials). The basic details we receive may depend on your social network account privacy settings.
LIL BUNNY KIDS Partners – If you purchase LIL BUNNY KIDS Services from an LIL BUNNY KIDS partner, we may receive certain information about your purchase from that partner. We may also receive cookie data and insights.
Fraud prevention or credit reporting agencies – Data collected to prevent fraud and in connection with credit determinations.
LIL BUNNY KIDS Enterprise Customers – In order to provide certain LIL BUNNY KIDS Services at an enterprise level, your business contact data may be provided to LIL BUNNY KIDS by a designated entity within your business or enterprise (such as a member of your IT department).
Analytics Providers – We also receive non-personal data, such as aggregated or de-identified demographic/profile data, from third-party sources including select partners and companies that specialize in providing enterprise data, analytics and software as a service.

In order to ensure data accuracy and offer a superior customer experience by providing you with better personalized services, content, marketing and ads, in some cases we link or combine the information that we collect from the different sources outlined above with the information we collect directly from you. For example, we compare the geographic information acquired from commercial sources with the IP address to derive your general geographic area. Information may also be linked via a unique identifier such as a cookie or account number.

Where necessary, we obtain information to conduct due diligence checks on business contacts as part of our anti-corruption compliance program and in accordance with our legal obligations.

IF YOU CHOOSE NOT TO PROVIDE DATA

You are not required to share the personal data that we request, however, if you choose not to share the information, in some cases we will not be able to provide you with LIL BUNNY KIDS Services, certain specialized features or be able to effectively respond to any queries you may have.

Childrens Privacy

Unless otherwise stated for a specific product or service, LIL BUNNY KIDS Services are made for the general public. LIL BUNNY KIDS does not knowingly collect data from children as defined by local law without the previous consent of their parents or legal guardians or as otherwise permitted by applicable law.

How we retain and keep your data secure

To prevent loss, unauthorized access, use or disclosure and to ensure the appropriate use of your information, we utilize reasonable and appropriate physical, technical, and administrative procedures to safeguard the information we collect and process. LIL BUNNY KIDS retains data as required or permitted by law and while the data continues to have a legitimate business purpose.

When collecting, transferring or storing sensitive information such as financial information we use a variety of additional security technologies and procedures to help protect your personal data from unauthorized access, use, or disclosure. When we transmit highly-confidential information (such as credit card number or password) over the internet, we protect it through the use of encryption, such as later versions of the Transport Layer Security (“TLS”) protocol.

As part of real-time payment processing, we also subscribe to fraud management services. This service provides us with an extra level of security to guard against credit card fraud and to protect your financial data in accordance with industry standards.

We keep your personal data for as long as necessary to provide you with LIL BUNNY KIDS Services, for legitimate and essential business purposes, such as making data-driven business decisions, complying with our legal obligations, and resolving disputes. LIL BUNNY KIDS is committed to protecting the privacy of all personal data processed and aims to ensure that personal data is not kept for longer than is necessary for the purpose for which it was collected, held, and processed. The retention periods for LIL BUNNY KIDS held personal data varies depending on whether that data is held as part of a legally required business record. Personal Data contained in records, including records relating to customer and vendor transactions, are maintained while active and as required by local law. Personal data contained in non-records is managed in accordance with the Personal Data Retention Policy, which sets retention limits. Following the expiration of the relevant retention period, information is permanently erased destroyed in a manner where they cannot be reproduced.

At your request, we will delete or anonymize your personal data so that it no longer identifies you, unless, we are legally allowed or required to maintain certain personal data.

How we share data

We will only share your personal data as follows and, when applicable, only with the appropriate contractual obligations in place:

CORPORATE TRANSACTIONS

Circumstances may arise where, whether for strategic or other business reasons, LIL BUNNY KIDS decides to sell, buy, merge or otherwise reorganize businesses. In such transactions, we may disclose or transfer your personal data to prospective or actual purchasers or receive personal data from sellers. Our practice is to seek appropriate protection for your personal data in these types of transactions.

COMPLIANCE WITH LAW

We may also share your personal data when we believe, in good faith, that we have an obligation to: (i) respond to duly authorized information requests of law enforcement agencies, regulators, courts and other public authorities, including to meet national security or other law enforcement requirements; (ii) comply with any law, regulation, subpoena, or court order; (iii) investigate and help prevent security threats, fraud or other criminal or malicious activity; (iv) enforce/protect the rights and properties of LIL BUNNY KIDS or its subsidiaries; or (v) protect the rights or personal safety of LIL BUNNY KIDS, our employees, and third parties on or using LIL BUNNY KIDS property when allowed and in line with the requirements of applicable law.

We do not, and will not, sell personal data to third parties. We do permit third parties to collect the personal data described above through our Services and share personal data with third parties for business purposes as described in this Privacy Statement, including but not limited to providing advertising on our Services and elsewhere based on users’ online activities over time and across different sites, services, and devices (so-called “interest-based advertising”). The information practices of these third parties are not covered by this Privacy Statement.

Communications

You can make or change your choices regarding subscription or general communications from LIL BUNNY KIDS at the data collection point or by using other methods, which are described in the following section. These options do not apply to communications primarily for the purpose of administering order completion, contracts, support, product safety warnings, driver updates, or other administrative and transactional notices where the primary purpose of these communications is not promotional in nature.

MARKETING & SUBSCRIPTION COMMUNICATIONS

LIL BUNNY KIDS marketing communications provide information about products, services, and/or support and you can select how these communications are delivered – e.g., via postal mail, email, telephone, fax or mobile device. Marketing communications may include new product or services information, special offers, personalized content, targeted advertising or invitations to participate in market research or compliance reviews. Subscription communications include email newsletters, software updates, etc. that may be expressly requested by you or which you consented to receive.

You may opt out of receiving these general communications by using one of the following methods:

Select the email’s “Opt out” or “Unsubscribe” link, or follow the instructions included in each email subscription communication.
To unsubscribe from messages delivered to mobile phones, reply to the message with the words “STOP” or “END.”

You can also disable automatic data collection tools, such as web beacons, in email messages by not downloading images contained in messages you receive from LIL BUNNY KIDS (this feature varies depending on the email software used on your personal computer). However, doing this may not always disable data collection in the email message due to specific email software capabilities. For more information about this, please refer to the information provided by your email software or service provider.

COOKIES AND CHOICES

LIL BUNNY KIDS provides you with choices about the setting of cookies and other automatic data collection tools through our Cookie Preferences Center.